Created by Children's author Aby King, Mash Crew is an animated comedy series designed to inspire children into enterprising pursuits.
This entrepreneurial series is part of a range of educational tools
including interactive games, books and animated films
which are aimed at the 6-10years market.
Filling a gap in the market for entertaining content that supports early initiatives to encourage children into entrepreneurial activities.
Mash Crew follows four friends, Tommo, Duffy, Suzzi, and Mish-Mash (a robot), who live in a working class port town called Harbor Angel. In need of fun activities and money, the group scours the town for business opportunities - existing shops or products that need improvements, or brand new ideas that might make their town a better place.
In each episode, the group identifies a problem or demand, theorizes an innovative and entrepreneurial way to fix the problem or supply the demand, then turns their idea into reality, sometimes with an element of sci-fi/fantasy. Sometimes their solution works, and other times it doesn’t
– they’re kids after all!
Through their successes and failures, the Mash Crew learn about teamwork, how to balance out creative ideas with practicality, and the importance of giving back, all while having an entertaining and exciting time.Mash Crew’s adventures will inspire kids to be innovative and creative in their own lives, and maybe to set up their own ventures.
Generational Expert Eliza Filby
All children grow up with aspirations and dreams. Asking your kids what they want to be when they grow up is a good way to get them thinking about their futures. Start the conversation early and expand on what they think is possible.
Video Credit: Networks for Training & Development Inc
Fiona Wilce, Headteacher St Mary & St John North Luffenham (Primary School) and Kelly Grey, Headteacher Bassett House School London discussing enterprise within their schools and their own thoughts on
Mash Crew.
The origins on Mash Crew come from a 12 book series I wrote in 2008 called The Bright Sparks Club. Based on a group of children living in a run down seaside town called Harbour Angel. The series was always designed for bigger things and when I met with Unanico Animation it was clear that the entire series could be translated best via a highly innovative animated comedy series.
It has been enormously fun and a real journey taking the books to short burst episodes that deliver a message of inspiration and enterprise. For this I am incredibly humbled and grateful to Paul Laikin and Jason Jamieson for their hard work and enthusiasm.
The books are now being translated in to a series of handbooks for children that I hope to give freely to schools so that they can be used as tools to actively engage primary school children to develop their own entrepreneurial ideas.
11 minute stories focus on core group in Mash
Crew HQ, with relatively few references to home or school.
Typical story arc:
Problem/demand presented,
Mash Crew thinks up a solution,
sets up business to build/implement idea,
it doesn’t work, they fix it, it works.
Plenty of room to change this formula with more fantastical sci-fi plots and experiments.
"As an established children’s author, I have worked with children and schools for over 10 years working with them to develop children’s ideas and stories and to share with them mine. When meeting with school heads I was surprised to hear how hard it was to find materials and content that enlightened and inspired children into enterprise.
As a mother of twins aged seven, I am only too aware what a wonderful and formative age this is and a time when many children role play what they want to do when they grow up."
Creator, Aby King
Animation Team
Unanico Creative Content (www.unanico.com) is an internationally award- winning independent media company and animation studio based in Central London. Founded in 2009, with 14 years experience creating animated content. Latest Annie Award nominated pre-school animation series, “Buddi” (a Netflix Original, released in 2020 and watched in 190 countries). 4x BAFTA-nominated “Apple Tree House” for BBC/CBeebies. Other partners include Toei, Universal Music Group, Sony Music, Tomy, ABC Australia, CCTV, Tencent, Mango TV, and the rock band “Queen".
Jason Jameson - Developer, Designer, and Series Director of Mash Crew - Co-Founder and Creative Director of Unanico Studios. Trained at Royal College of Art and Central St Martin’s, Jason has over 15 year’s experience in concept and character development, design, screen-writing and animation direction. Jason created, wrote and directed Annie Award nominee “Buddi” and wrote and directed Unanico Studios’ award- winning animation short “One Night in Hell”. Jason also oversaw the animation direction of three seasons of 4x BAFTA-nominated “Apple Tree House” series.
Paul Laikin Producer, Mash Crew - Co-Founder and Managing Director of Unanico, Paul specializes in international film and TV co-production, and is also an award-winning producer and screenwriter of Annie Award nominee “Buddi”, “Apple Tree House” and “One Night in Hell”. A Writers Guild of America screenplay award nominee, Paul is co-writing and co-producing the ”Diableries” animation feature trilogy. An Oxford University graduate, Paul is passionate about communication, and speaks 7 languages.
Franchise launches with 2D animation pilot series of 8x11 minute episodes, followed by 96x11 minute episodes for broadcast/streaming.
• Target audience children aged 7+.
• Mash Crew is entertaining, humorous, imaginative, rooted in reality but with fantastical elements, emotionally poignant.
• Stories feature fast paced over-the-top comedy and affecting, meaningful outcomes that will appeal to target age range and beyond.
Pilot Episodes: www.mashcrewkids.com
Innovation and technology are crucial to every aspect of Mash Crew’s production, distribution and marketing, including its stories and characters.
One of main characters is an AI robot: 'Mish-Mash'. The design team utilises the latest AI software to enhance the animation within all Mash Crew's episodes.
Many stories feature technological components, some realistic, others futuristic.
Mash Crew is also designed to fit in the Metaverse, with its 'members' utilising NFTs and cryptocurrency.
Together with Mash Crew adventures we are developing on immersive online games which engage innovative thinkers.
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